Daniel Kahneman makes an appearance in The Black Swan by Nassim Taleb, a book I read last year and one of the best books I've ever read.

Kahneman is a nobel prize winning psychologist. His Nobel is in Economics, and it is ironic that amongst all the people Taleb has a go at, economists figure very large. We will not hold that against him however, as his main speciality is psychology, especially the way we think and how we deal with risk and decision.

As he says, people are "endlessly complicated" and the way we think, how easy it is to fool us or guide our thought is fascinating. Kahneman has a book out called Thinking, Fast and Slow which is on my (ever growing) list of things to read. In the meantime, a recent Google Talk he gave is a good taste of his area of research :

It is well worth an hour of your time (50 minutes of talk plus questions).

He is also found on Ted.