Brian Kernighan, the K in the "K&R" book, is well known to those that know some computer history as one of the fathers of the C language, and UNIX tools like awk.

A lecture he did last year at the Institute of Advanced Study, past home of Einstein, Von Neuman and many other greats, is a short and sweet introduction to some basic do's and don't when programming. It's well worth the hour spent watching :

Talk : Elements of Programming Style

I actually own the book (from a long time ago) and remember it because it is thin, and it was very expensive ....